Digital image 2 : How the beauty industry advertises

How the beauty industry advertises differs from brand to brand, Tom Ford for example exploits how sexy every woman wants to feel and how men want women to feel sexy, whereas Clinique is more about the science about the products and keeping you safe when you use them.

However, the beauty industry have thrived in making women self conscious about parts of themselves they hadn’t considered changing before.

Hair

The beauty industry made women think that their natural hair colour wasn’t good enough, and that revelling your true age with grey hairs wasn’t good enough either. Therefore in the 70s especially sales skyrocketed when Clairol developed a home hair dye kit than meant that not just supermodels with hair care specialists could have luscious locks.

Shirley Polyknoff, the advertising writer who designed Clairols goldmine ad campaign described her plan as, “For big success, we’d have to expand the market to gather in all those ladies who had become stoically resigned to [their grey hair]. This could only be accomplished by reawakening whatever dissatisfactions they may have had when they first spotted it. How long has it been since your husband asked you out to dinner?”